My journey began at the prestigious Indian Institute of Technology, Kharagpur, where I wasn't just a student, but an active member of the design team for our college's cultural festival. This experience ignited my passion for design, and the following year, I was entrusted with the role of Design Head, leading a team and shaping the festival's visual identity. This early leadership opportunity instilled in me the importance of collaboration, empathy, and user-centered thinking, shaping the foundation for my design career.
During my tenure as Design Head, Spring Fest 2015
Designing with empathy
For me, design is about understanding user needs and translating them into intuitive, engaging experiences. Whether it's crafting customer-facing interfaces, building D2C platforms, or streamlining project tools, I thrive on creating solutions that resonate deeply. My experience spans diverse domains :
Customer experiences : Seamless user journeys across websites and apps.
D2C platforms : From scratch, building lead generation, booking, payment and order fulfillment systems.
Project management tools : Designed and managed a CRM-integrated project management platform.
Web apps : Crafted the architecture, layout, and UI for a web-based 3D rendering tool for designers.
Design Systems : Advocate for establishing and maintaining consistent, efficient design systems.
